Nespresso — Griffin Robillard

Griffin Robillard - Copywriter / Creative Director

Made with McCann NY

Nespresso is changing the perception of single use coffee one capsule at a time.

Role

Writer

Collaborators

Ralph Vibar - Art Director
Liz King - Creative Director
Andre Massis - Creative Director

When you think single use, you think Keurig, which means you think of coffee that both tastes like dirt and is wasteful.

But that's not true for Nespresso's recyclable capsules, which are a crucial part of their massive commitment to sustainability and conservation of coffee land.

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Griffin Robillard®
CW / CD